Consultancy

How can the sports sector lead future societal changes? And how can it respond to the new generation’s needs?

The traditional narratives of sport — competition, performance, binary, hierarchy — are no longer enough to inspire. In a shifting world, it becomes urgent to imagine how sports can foster new modes of togetherness.
In response, Gabriel Fontana offers strategic and creative support to brands and sports federations looking to stay ahead of societal change and rethink their role in tomorrow’s world.

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WHAT WE OFFER ?

• Prospective analysis & design thinking
Based on his experience, Fontana shares insights and expertise on the behaviors, imaginaries, and expectations of younger generations. These insights inform strategies that are both grounded in the present and oriented toward the future — helping organizations anticipate and navigate social, cultural, and generational shifts.

• Designing of alternative sports experiences
We support the creation of products, spaces, and play formats that move beyond performance-based or exclusionary frameworks. At a time when younger generations are calling for more inclusive environments, it is essential to reimagine how we move, play, and come together.

• Sport for Everyone: Rethinking Participation
This means rethinking the core values, language, and symbols of sport — so that everyone can feel seen, celebrated and supported.